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Archival description
Only top-level descriptions Bank of British Columbia British Columbia
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Bank of British Columbia fonds

  • PR-2343
  • Fonds
  • [ca. 1964]-1986

The fonds consists of textual, photographic, video, and audio records of the marketing department of the Bank of British Columbia, created from around 1964 to 1986.
Records document the following activities of the marketing department: selection of an advertising agency; creation of a corporate image; promotion of the bank including program development and associated promotional materials (pamphlets, mailings, posters, television and radio commercials etc.); administration of employee incentive programs; issuing press releases and tracking media coverage; production and dissemination of annual reports and shareholder reports; collection of historical documents relating to the bank and associated agencies; collection of staff photos for promotional use; and oversight of the opening of new branches.

Following these activities, the fonds has been arranged into the following 9 series: Advertising, media coverage and press releases; Shareholder and public relations records; Company relations and staff engagement records; Annual reports; Company calendar records; Marketing strategy, research, and promotion records; Bank history records; Staff profile records and; Branch opening records.

There have been two institutions in B.C.’s history operating under the name of the Bank of British Columbia, the first operating from 1862 until 1901. While the activities of these two institutions are unrelated, the shared namesake was often highlighted, and many members of the public communicated with the second Bank of B.C., sending its staff historical material related to the first Bank of B.C. These records can be located in the series “Bank history records”.

The records were received by the archives with no designated classification system and many of the textual records and the majority of the photographic records were loose in their boxes. A selection of photographs were selected for removal by the archivist as they lacked any identifiable connection with the Bank and its business. A selection of textual material and video cassettes were identified for removal due either to their deleterious physical condition or lack of context to the Bank’s business.
Additionally, while the Bank of B.C. collected newspaper clippings throughout its life, documenting its advertising campaigns and media coverage, those folders and scrapbooks comprised exclusively of newspaper clippings devoid of other context and featuring predominantly material from major newspapers, were not kept by the archivist.

Bank of British Columbia